Think you know demi-fine? Think again.
Demi-fine jewellery is everywhere right now—but beyond the pretty gold chains and minimalist rings, there are some surprising truths most people don’t know. Here’s what makes it stand out from both fine and fashion jewellery:
1. Not All Gold-Plated Jewellery Is the Same
Demi-fine jewellery uses PVD gold plating, which is 10x more durable than regular flash plating used in fashion jewellery. It doesn’t fade easily, even with daily wear.
2. Used in Luxury Watches Too
The same PVD plating technology used in demi-fine jewellery is also used in high-end watches for its scratch resistance and long-lasting shine.
3. Sweat Makes Fashion Jewellery Fade—Not Demi-Fine
Unlike fashion jewellery, demi-fine can withstand sweat, perfume, and humidity—making it ideal for everyday life in any climate.
4. It’s Often Mistaken for Fine Jewellery
Thanks to its premium finish and weight, many people can’t tell demi-fine from real gold at first glance. It delivers luxury looks without the luxury price.
5. You Can Sleep in It (and Still Look Good in the Morning)
Because it’s hypoallergenic and water-resistant, you can wear it 24/7—no irritation, no green marks.
6. Stainless Steel Is Stronger Than You Think
When used as a base, stainless steel makes demi-fine jewellery tougher than silver—it won’t bend, rust, or tarnish.