💎 Myth 1: Demi-fine jewellery is the same as fashion jewellery
Truth: Unlike fashion jewellery (usually made of brass or plastic), demi-fine jewellery uses precious metals like 925 silver or stainless steel and is often coated with 18K gold plating—making it far more durable and luxurious.
✨ Myth 2: Gold-plated jewellery always fades
Truth: Not all gold plating is equal. PVD gold plating used in demi-fine pieces is long-lasting, scratch-resistant, and sweat-proof, unlike traditional flash plating that wears off quickly.
💰 Myth 3: If it’s affordable, it can’t be quality
Truth: Demi-fine jewellery strikes the perfect balance—premium materials, timeless design, and fair pricing. It's luxury made accessible.
💦 Myth 4: You can’t wear demi-fine jewellery every day
Truth: Designed for daily wear, demi-fine pieces are water-resistant, tarnish-proof, and hypoallergenic—ideal for modern lifestyles.
🧽 Myth 5: It requires high maintenance
Truth: A quick wipe with a soft cloth keeps your demi-fine jewellery looking fresh. No special cleaners or polishing kits needed.