Our Jewellery playbook
Identify the right materials
Our secret to long-lasting shine is owed to carefully selected, top-notch materials
Lab tests to ensure skin safety
Compliance with US/UK standards to ensure absence of Nickel, Cadmium, and Lead*
Create and curate designs
Feel the allure of demi fine jewelry, indulging in pieces that rival real gold
Anti tarnish warranty for life
We offer a lifetime warranty against tarnishing. Because we stand behind its quality
brand hustlers
Soumya
Marketing genius who creates content like that one that made you land here
Hridesh
Leads online sales so that you can shop on your fingertips
Sahil
Jack of all trades.
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ISB Alum; Ex-Management Consultant
Krishna
Handles operations so that you get your order on time
Puja
Handles customer care to ensure you have a great experience
Rahul
Identifies key search trends for growth
WHY WE DO WHAT WE DO
Obsession with anti tarnish
We are 100% devoted to delivering products that will not tarnish over time
Concern for skin safety
It is absolutely critical that our products are harmless. We conduct lab test to comply with global standards.
Belief in Demi-fine Jewelry
We think demi-fine jewelry is the way to go, as it feels like real jewellery.
Care-free attitude
We don't want you to remove your jewelry before bath or under water.
Largest variety of demi fine
We will offer 1000+ designs so that you can finally find all trends at one place.